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Introduction to Survey Design: Data Collection, Questionnaire Design and Response Processes

May 9 @ 9:00 am - 5:00 pm

Modern Languages Building (MLB), Room 2001A

This lecture-format workshop will present an overview of available modes and methods of survey data collection as well as an introduction to the survey response process and implications for questionnaire design.  Participants will gain an appreciation of the tradeoffs inherent in survey design decisions and how design can affect data quality and survey errors. Topics will include:

  • Survey errors, in particular measurement, coverage, and nonresponse error.
  • What to consider when selecting a data collection method for a particular research question.
  • Measurement (response) error and how to reduce it through question wording/format and questionnaire structure.
  • The role of the interviewer and interviewer effects.


To register for CSCAR workshops, call the CSCAR front desk at (734) 764-7828, or come to the office in person with payment (cash, check or a UM department shortcode):


9:00 a.m. – 5:00 p.m., Monday through Friday
Closed 12pm – 1:00 p.m. every Tuesday for staff meeting.
Voice: (734) 764-7828 (4-STAT from a campus phone)
Fax: (734) 647-2440
Email: cscar@umich.edu


Consulting for Statistics, Computing and Analytics Research (CSCAR)
The University of Michigan
3550 Rackham
915 E. Washington St.
Ann Arbor, MI 48109-1070


May 9
9:00 am - 5:00 pm
Event Category:
Event Tags:


Introductory course in statistics, even if several years ago, will be helpful.
Class size
25 participants
U-M Affiliated Fee
Not U-M Affiliated Fee
Fred Conrad, Conrad is a Research Professor with the Institute for Social Research, Program in Survey Methodology at the University of Michigan, and a Research Professor with the Joint Program in Survey Methodology at the University of Maryland. His research interests include conversational interaction in survey interviews; adaptive interfaces in web surveys, including animated or virtual interviewers; smart phone surveys; and questionnaire pretesting methods. He has taught numerous courses focusing on the social and cognitive foundations of survey measurement and survey data collection methods, among others.