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Introduction to Survey Design: Data Collection, Questionnaire Design and Response Processes-Lecture

May 22, 2019 @ 9:00 am - 5:00 pm

Rackham Building, Earl Lewis Room, 3rd Floor East

This lecture-format workshop will present an overview of available modes and methods of survey data collection as well as an introduction to the survey response process and implications for questionnaire design.  Participants will gain an appreciation of the tradeoffs inherent in survey design decisions and how design can affect data quality and survey errors. Topics will include:

  • Survey errors, in particular measurement, coverage, and nonresponse error.
  • What to consider when selecting a data collection method for a particular research question.
  • Measurement (response) error and how to reduce it through question wording/format and questionnaire structure.

The role of the interviewer and interviewer effects.


May 22, 2019
9:00 am - 5:00 pm
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Rackham Building, Earl Lewis Room, 3rd Floor East
915 E. Washington St.
Ann Arbor, MI 48109 United States



Introductory course in statistics, even if several years ago, will be helpful.
Fred Conrad is a Research Professor in the University of Michigan’ Program in Survey Methodology (Institute for Social Research) and in the Joint Program in Survey Methodology at the University of Maryland, as well as a Professor in the Department of Psychology at the University of Michigan. His research interests include smart phone surveys, conversational interaction in survey interviews, adaptive interfaces in web surveys, and questionnaire pretesting methods. He regularly teaches courses on the psychological origins of survey responses and survey data collection methods.